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10th August 2018

Blockchain isn’t a cybersecurity silver bullet – but it might just be the most important security tech of the future

The Black Hat USA conference in Las Vegas has kicked off with some pretty punchy comments from Google’s director of engineering, Parisa Tabriz. Perhaps the

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Ben Smith
23rd April 2018

Why PR lost the social media age

Not many industries are truly prepared for radical change. But the PR sector did a spectacularly bad job when social media hit the mainstream 10

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18th April 2018

What’s next in the post-social media age?

As we have outlined in our new report, Surviving the Post-Social Media Apocalypse, the apparent, and perhaps too easily assumed permanence of the social media

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13th April 2018

Raising the alarm for the ‘post-social media age’

The Wildfire labs team is always looking ahead to the future of PR. As part of that initiative we’ve published a new report today, Surviving

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Ben Smith