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Author: Ben Smith
What is the best kind of PR stunt? If you’ve worked in PR then at some point or another you will probably have heard someone
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Ok, I know, I know. Not another blog about the death of the press release. Even if the press release isn’t dead, the debate about
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Have press releases gone to meet their maker, or are they alive and kicking? Or is it both – Schrödinger’s press release, if you will?
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Once more Wildfire’s resident Grandpa Simpson is being wheeled out to bemoan yet another modern technology that I fail to understand the appeal of… This
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