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17th September 2021

Is press coverage still worth it for electronics brands?

Twenty years ago, PR was focused almost entirely on generating media coverage. Today, the influencer landscape has changed dramatically, spanning far more than newspapers and

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Ben Smith
10th September 2021

Electronics PR: Why spec sheets aren’t enough to sell

How much of your comms planning is dictated by the product pipeline? How much focus is there on marketing collateral, press releases and yes, the

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Ben Smith
6th September 2021

Electronics brands…it’s time to be less B2B

Perhaps the biggest fallacy among electronics brands is that it’s undesirable to throw off the B2B shackles. Far better to target electronics engineers with products

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Ben Smith
9th January 2019

Why you’re getting your developer recruitment wrong

The stock of software developers has perhaps never been higher. Not only do the tech giants have an insatiable demand for their services, but ‘traditional’

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Ben Smith