Category: Wildfire Labs
Experiment 2: Is the press release dead?
Have press releases gone to meet their maker, or are they alive and kicking? Or is it both – Schrödinger’s press release, if you will? Continue reading
Discover the ‘secret science’ of great ideas
As an industry we’re spending a lot more time thinking about how great ideas are generated. While most of us would agree that inspiration plays Continue reading
PR: The data and the drama
In the early 1900s, Sigmund Freud’s nephew Edward Bernays defined PR as the ‘practice of social science’, with PR professionals having ‘competences like that of Continue reading
Wildfire labs: Experiment 1 — proving the value of PR
Does PR work? Granted, it’s a fairly fundamental question, but measuring the impact of PR is creating a lot of head scratching at the moment. Continue reading