Category: Wildfire Labs
PR stunts: are they losing their edge?
Let’s play a game — think of a ‘typical’ PR stunt. Now how many of you thought ‘creating the world’s biggest X’? How about a Continue reading
Best PR stunts: can slim budgets still deliver big results?
Stand well back and put on your safety goggles for some more fresh data from Wildfire labs’ latest experiment… As we wrote last week, our Continue reading
PR stunts: fake it to make it
What is the best kind of PR stunt? If you’ve worked in PR then at some point or another you will probably have heard someone Continue reading
A brief history of the death of the press release
Ok, I know, I know. Not another blog about the death of the press release. Even if the press release isn’t dead, the debate about Continue reading