Category: Wildfire Labs
B2B marketers: social media remains a power player in purchasing decisions
Currently the PR industry seems to be in a near permanent state of introspection. Is digital PR rendering traditional methods obsolete? Is the press release Continue reading
Why PR lost the social media age
Not many industries are truly prepared for radical change. But the PR sector did a spectacularly bad job when social media hit the mainstream 10 Continue reading
Raising the alarm for the ‘post-social media age’
The Wildfire labs team is always looking ahead to the future of PR. As part of that initiative we’ve published a new report today, Surviving Continue reading
PR stunts: getting your message straight
As part of our latest labs experiment, we’ve looked at what makes an effective PR stunt. While it seems that more ‘traditional’ stunts are struggling Continue reading