Category: PR
International Women’s Day: a time to celebrate, but also #PressforProgress
This year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100th anniversary of British women winning the right Continue reading
When creativity strikes
Working in PR, I’ve spent a lot of time over the years researching the best ways to generate ideas. And being in an agency a Continue reading
Reciprocity in PR: What do you expect?
My mother has favourite age-old sayings that she likes to repeat now and again. Things like, ‘mind the roads’, (I’m 40 years old for god’s Continue reading
Demystifying purchasing decisions
Thanks to the lovely Adrian Wheeler, I was recently introduced to the concept of behavioural economics (BE) and the bundle of energy and enthusiasm that Continue reading