Category: PR
PR measurement: why we must break the shatterproof ruler
Oh 1999; such a year of promise as a new century loomed. And a year of personal optimism as I started my career in PR Continue reading
PR and the path to purchase for B2B tech buyers
Facebook’s Chief Operating Officer Sheryl Sandberg recently predicted the collapse of the marketing funnel. It no longer takes time for buyers to go from research Continue reading
Words
We take them for granted. We use them every day in thought, speech and on paper. They’re how we communicate with our friends, family and Continue reading
Writing inspiration — tips for generating great content
Even if you love writing there will always be times when inspiration escapes you. But sometimes you just can’t afford to be stuck for words, Continue reading