Category: PR
The Wildfire way of measurement in PR
As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also Continue reading
10 tips for crafting better PR pitches for broadcast
A common request from clients based in other countries, like the US or Singapore, is to get their CEO on the telly during a visit to Continue reading
Why PR effectiveness must be determined by business impact
Today, the Wildfire office is festooned with orange balloons to celebrate our latest award win: the most effective B2B PR campaign, as presented at the Continue reading
The importance of cultural sensitivity in international PR
On Wednesday night I attended the first panel discussion for the PRCA International Communicators Group, which looked at managing multi-market communications programmes from the UK. Continue reading