Category: marketing
5 things about viral campaigns brands can learn from #nomakeupselfie
The #nomakeupselfie has undeniably been a success for a great cause, helping to raise over £8 million for Cancer Research in one week. Considering that Continue reading
Top marketing tech journo predictions for 2014
The buzzwords of 2013 were big data, programmatic buying and personalisation. In fact, according to Google Trends, programmatic buying didn’t even exist as a term Continue reading
Listen up here’s a story
Last week I was at a PR Moment conference looking at the role of public relations as a content provider. If you missed out then Continue reading
Trendwatch: How could agile marketing apply to social media, PR, SEO and content?
Since the birth of the Lean Startup movement just about everyone in business is starting to apply the principles beyond tech startups, making sure they’re Continue reading