Category: marketing
OkCupid and Facebook: the line between A/B testing and human testing
Web based companies have been using A/B and multivariate testing to hone their services since the early days of the internet. One of the most Continue reading
Social ecommerce: Spend your life on Facebook and Twitter
Developments over the last few days have raised questions over the future of social networks and their relationship with on-site advertising and purchases. It really Continue reading
Measuring and tracking Chinese social media
Over the years we’ve helped many clients (predominantly electronics ones but not exclusively) to build brand awareness in China through traditional media relations, but like Continue reading
3 steps to targeting Gen C
As a PR agency, we earn a living from advising our clients on their communications strategies and how to make their content more engaging. But Continue reading