Category: consumer tech
How to use a B2C approach to stimulate your B2B campaign
We work with a mix of B2B and B2C clients and while generally the approaches are very different, there can be advantages in applying some Continue reading
Why must our consumer tech be gloomy black and grey?
I am an unabashed Apple fan, and like any Apple fan this is due mainly to design philosophy. For me, a major part of this Continue reading
Has time been called for Wearable Electronics? I doubt it.
Every once in a while the news is consumed by a particular topic; dominated by it, well beyond the point that might seem reasonable. In Continue reading
Can future smartphone concepts ever feel ‘innovative’?
Last week, a brand new smartphone concept was released at a conference in Washington. But this was by no means a consumer conference. The show Continue reading