Category: consumer tech
Gamescom 2013: in the Microsoft corner
It’s that time of year when the town of Cologne is descended upon by the world of gaming enthusiasts, manufacturers, PRs and everyone in between Continue reading
Gamescom 2013: in the Sony corner
Having the courage to stick to your message is one thing, but not having the sense to learn from your mistakes is another. After dominating Continue reading
10 top tips for getting the most from your sponsorship deal
Sponsoring a prominent event or sports team is often seen as a quick and easy way of getting your brand seen by a mass audience, Continue reading
Do Ofcom’s latest findings really reveal we’re watching TV together?
If you work in consumer tech PR the announcement from Ofcom last week regarding family viewing habits could well have been old news. This is Continue reading