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News and views from the Wildfire team
WWDC – Apple’s annual conference for its developer community – starts today in the US. As always, there has been a ton of speculation and
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Last week, Apple pipped Microsoft to become the world’s most valuable technology company. It’s a move that has been reported far and wide by the
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It’s been a tricky few weeks for Facebook. The privacy concerns that have been sweeping through social media land culminated in ‘Quit Facebook Day’ on
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The lustre of other companies’ success in the social media sphere has put it firmly on the agenda for many brands. Blogging is often seen
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We are all now confronted by more and more ‘media’ on a daily basis than at any point in history. Whether it is the traditional
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There is no doubt that the public relations agency needs to develop its skill-set to help clients meet the challenge of social media. But we
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The key element to any newsjacking is wrapped up in its name; news! And any PR worth their salt will tell you that newsjacking can
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As a student looking at a possible future in PR, I knew that it would be a competitive industry to get into. Considering this, I
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Rumours surrounding Google’s forthcoming Chrome 6 suggest that this version will attempt to predict our next browsing moves, with the aim of making our web
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The Times has been busy promoting its new look website (see above) in advance of its launch, which will coincide with the construction of the
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Sometimes you just get the feeling that the whole world is conspiring against you. The last few weeks must have felt like this for the
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Must be a slow news day at the BBC. A man from Brighton was ‘shocked’ to find out that the local police force in Brighton
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