Category: Uncategorised
Bring your A-game to demand generation
With the cost of customer acquisition skyrocketing, it’s more essential than ever to have a clear demand generation strategy flanked by solid marketing and growth Continue reading
Don’t underestimate the influencer economy
It’s happened again. TikTok – or at least my For You page (make of that what you will) — has been awash with angry creators. Continue reading
Microsoft: a case study in strategy and messaging
When you think of the most innovative tech companies who do you think of? Apple? Google? Tesla? What about Microsoft? It’s a very interesting example. Continue reading
PR training: when did candidates stop caring about professional development?
We’re actively hiring for several tech PR positions here at Wildfire now so, as the person leading recruitment, I’ve spent the last few weeks interviewing Continue reading