Category: Uncategorised
Why PR and demand creation is a perfect pairing
Selling anything in the current climate is tough. Throw B2B, technology, and marketing services into the mix and the odds of finding a qualified lead Continue reading
Top tips for running an effective agency RFP process — from start to finish
As a PR agency, we know a thing or two about taking part in an RFP (request for proposal) process – the good, the bad, Continue reading
How Wildfire rose to the occasion for this year’s Macmillan Coffee Morning
At the end of last month, I organised and hosted my seventh Macmillan Coffee Morning at Wildfire’s HQ since joining the company back in 2016. Continue reading
A week in Los Angeles: The PROI exchange programme in action
‘I jumped off the plane at LAX with a dream in my cardigan. Welcome to the land of fame excess (woah). Am I gonna fit Continue reading