Category: PR
The problem with distrac……. oh look a squirrel
On Twitter earlier this week I spotted a few people tweeting a link to a good story in the New Yorker titled, “Later – What Continue reading
The real value of product reviews programmes
Product reviews. A key part of many a consumer-tech PR programme, but all too often the familiarity with this long-established tactic means they can become Continue reading
Don’t mess with the press
There have been a couple of stories already this week that have illustrated just how hard it is now to stop both the media and Continue reading
What’s black and white and read all over?
It struck me recently that with all the focus and interest on social media and digital PR, we are giving short shrift to an aspect Continue reading