Category: PR
Freedom of the internets?
An interesting case is about to play out between Gillingham Football Club and the BBC, over a comment left on a blog post on the Continue reading
What the new ASA regulations mean for marketers
There is a lot of news out there today about the new Advertising Standards Authority (ASA) regulations that come into force today. The change means Continue reading
How to effectively use survey results in PR campaigns
Last week, the CIPR launched its guide for using statistics, covering why statistics are used, the meaning of statistical terms and common pitfalls, among other Continue reading
The real *selling* of a story
At EML we like to do our bit for good causes, especially ones that are close to our hearts, and this year we’re raising funds Continue reading