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Archive for: January 2012

18th January 2012

MWC – still alive and kicking?

Chances are, if you work in technology PR then Mobile World Congress planning is probably playing a big part in your life. Every February, brands,

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Louise Moran Profile Image
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Louise Moran
17th January 2012

What does PandoDaily mean for technology journalism and technology PR?

Earlier this month, I wrote a piece for Econsultancy looking at the changing fortunes of technology blogging and what it meant for those of us

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Danny Whatmough Profile Image
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Danny Whatmough
16th January 2012

Swarm approaching

I’ve been eager to share a concept I came across a few weeks ago when I saw Alberto Sangiovanni-Vincentelli (co-founder of Cadence and Chair of

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Andrew Shephard Profile Image
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Andrew Shephard
13th January 2012

The great social media debate part 3: reinvent the wheel, or borrow from the best ideas out there?

As covered in this earlier blog on the failings of Advertising Value Equivalent (AVE), it’s clear that we need a new approach to measurement in

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Louise Moran Profile Image
Written by
Louise Moran