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Archive for: January 2012
Chances are, if you work in technology PR then Mobile World Congress planning is probably playing a big part in your life. Every February, brands,
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Earlier this month, I wrote a piece for Econsultancy looking at the changing fortunes of technology blogging and what it meant for those of us
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I’ve been eager to share a concept I came across a few weeks ago when I saw Alberto Sangiovanni-Vincentelli (co-founder of Cadence and Chair of
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As covered in this earlier blog on the failings of Advertising Value Equivalent (AVE), it’s clear that we need a new approach to measurement in
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