Category: social media
Oreos, YouTube and transparency in social media marketing
The need for transparency when it comes to paid-for product promotion came to the fore recently, with the Advertising Standards Authority’s ruling that a video Continue reading
Five things I learnt at The Festival of Marketing 2014
I made it over to East London for the Festival of Marketing last week. It was a triumphant event, brought to you by the people Continue reading
Could Facebook increase productivity in the workplace?
There’s a good deal of irony yet a certain romance about Facebook’s latest ‘secret’ project, which has recently been covered by the Financial Times, The Continue reading
OkCupid and Facebook: the line between A/B testing and human testing
Web based companies have been using A/B and multivariate testing to hone their services since the early days of the internet. One of the most Continue reading