Category: PR
Why positive customer service = positive PR
I’m proud to say that I managed to complete nearly all of my shopping online this year. Two separate experiences during my ecommerce splurge made Continue reading
What is the Costa ignoring complaints on Twitter?
There are firm statistics available to support the, by now well-understood, notion that, when it comes to customer service on Twitter, responsiveness equals positive results. Continue reading
Data and PR: it’s time we had a serious chat
Nine out of every ten press releases contain some sort of statistic. My sample might only have been a handful of releases observed on a Continue reading
Is anybody actually going Christmas shopping?
The arrival of December and, with it, the prospect of Christmas shopping evokes the same seasonal feeling of dread in most people over the age Continue reading