Category: marketing
Me-mail marketing
A recent experience with Amazon.com reminded me just how effective, and (on the face of it) simple, email marketing can be. I went on Amazon.com Continue reading
Sustainable Social Media
If one thing has become clear in the last few weeks, it’s that everyone loves the Old Spice guy. He sprung out of nowhere, posted Continue reading
Internet World – it’s time for trade shows to innovate
I popped into Internet World this morning to catch up with a couple of Wildfire clients. My very unscientific observations suggested that the show was Continue reading
Too much data can be dangerous
“The great benefit of digital is that it is measurable”. This old adage (yes, time moves fast in the digital world!) is the reason online Continue reading