Category: Consumer Technology
Gamescom 2013: in the Sony corner
Having the courage to stick to your message is one thing, but not having the sense to learn from your mistakes is another. After dominating Continue reading
10 top tips for getting the most from your sponsorship deal
Sponsoring a prominent event or sports team is often seen as a quick and easy way of getting your brand seen by a mass audience, Continue reading
Do Ofcom’s latest findings really reveal we’re watching TV together?
If you work in consumer tech PR the announcement from Ofcom last week regarding family viewing habits could well have been old news. This is Continue reading
Digital cameras – what’s worth more: brand or features?
It doesn’t take a rocket scientist to spot that with many of us having a camera in our pocket at all times in the form Continue reading