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Archive for: September 2016

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29th September 2016

So, what exactly is it that you do for a living?

As a current member of the PRCA Council, I meet with fellow PR and communications professionals to discuss the issues we face, debate how to

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Louise Palmer Profile Image
Written by
Louise Palmer
26th September 2016

PR: The data and the drama

In the early 1900s, Sigmund Freud’s nephew Edward Bernays defined PR as the ‘practice of social science’, with PR professionals having ‘competences like that of

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Paula Fifield Profile Image
Written by
Paula Fifield
26th September 2016

Wildfire labs: Experiment 1 — proving the value of PR

Does PR work? Granted, it’s a fairly fundamental question, but measuring the impact of PR is creating a lot of head scratching at the moment.

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Ben Smith Profile Image
Written by
Ben Smith
26th September 2016

PR and the science of personality

Digital communication has made PR increasingly measureable and focused on business impact, but true client satisfaction is rare without the underpinning of a strong client-agency

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Debby Penton Profile Image
Written by
Debby Penton