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Archive for: June 2011
Any social media PR person will be familiar with the feeling when a client or CEO comes to you and says, ‘I think we need
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Last weekend, The Observer carried a story entitled ‘Should we be scared of the made-to-measure internet?‘ I love digital scaremongering. I’ve enjoyed reading about it
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With all the belt tightening and budget squeezing going on in the PR world, we need accurate measurement more than ever. It’s not enough to
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