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News & Views

Archive for: June 2011

20th June 2011

5 questions companies should ask before using Twitter

Any social media PR person will be familiar with the feeling when a client or CEO comes to you and says, ‘I think we need

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admin
16th June 2011

Should we be scared of digital navel gazing?

Last weekend, The Observer carried a story entitled ‘Should we be scared of the made-to-measure internet?‘ I love digital scaremongering. I’ve enjoyed reading about it

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Alex Perryman
7th June 2011

Want ROI on your PR activity? Start by killing off AVE

With all the belt tightening and budget squeezing going on in the PR world, we need accurate measurement more than ever. It’s not enough to

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Louise Moran