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News & Views

Archive for: August 2010

18th August 2010

Foursquare steps up to privacy concerns

Popular location-sharing service Foursquare has just announced revisions to its privacy settings, no doubt to combat the risk of perception in articles like this from

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Max Tatton-Brown Profile Image
Written by
Max Tatton-Brown
13th August 2010

Me-mail marketing

A recent experience with Amazon.com reminded me just how effective, and (on the face of it) simple, email marketing can be. I went on Amazon.com

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Louise Palmer Profile Image
Written by
Louise Palmer
11th August 2010

The power of a good story

We all love a good story. It’s one of the fundamentals of human nature on which a lot of marketing (and especially PR) is based.

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Danny Whatmough Profile Image
Written by
Danny Whatmough
10th August 2010

What can we all learn from Old Spice?

Over the last few weeks, one of the most unlikely brands has been on the lips of all social media enthusiasts: Old Spice. Yes, the

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Danny Whatmough Profile Image
Written by
Danny Whatmough