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Archive for: October 2009

21st October 2009

Give me a break

I’ve recently returned from a month’s sabbatical, touring the South Devon and Cornwall coastline. Although I must confess that amongst all the cliff walks and

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Louise Palmer Profile Image
Written by
Louise Palmer
19th October 2009

Too much data can be dangerous

“The great benefit of digital is that it is measurable”. This old adage (yes, time moves fast in the digital world!) is the reason online

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Danny Whatmough Profile Image
Written by
Danny Whatmough
19th October 2009

Seven steps to effective social media measurement

At a Marketing Week conference I attended recently, one of the speakers asked the assembled crowd (all senior marketing people from some of the UK’s

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Danny Whatmough Profile Image
Written by
Danny Whatmough
19th October 2009

Byte Night 2009

We survived! Earlier this month, the Wildfire Byte Night team (Debby, Dan and Danny) packed sleeping bags and longjohns to spend the night sleeping beneath

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Danny Whatmough Profile Image
Written by
Danny Whatmough