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PR for martech vendors
If you want an idea of what you’re up against as a vendor, check out the martech landscape supergraphic. There are 5,000 martech brands listed and 95% of them look and sound exactly the same.
Marketers always talk about differentiation, but they forget about distinctiveness. As such, the martech space has become a personality vacuum, with everyone copying the big boys and nobody thinking about what makes their brands stand out.
Marketers love great products, but they also love great stories, and that’s where an awesome PR strategy can make all the difference.
Targeting marketers, CMOs and tech decision makers, our team has delivered effective, creative campaigns for brands including Emarsys, Episerver, dotDigital, Tealeaf (IBM) and Salesforce.
