3rd August 2015, LONDON – GoSend, a new US shopping and shipping service, has appointed technology PR agency Wildfire to launch and build awareness around its Delaware-based virtual locker facility that will allow European shoppers to buy goods tax-free from US-retailers while also enjoying significant shipping discounts.
GoSend will launch in the UK in September in time for the Christmas 2015 shopping season, and roll out to European markets in 2016. Wildfire is working with GoSend to prepare for the launch, through website and message development, priority audience identification and the launch of a beta programme amongst key influencers prior to full-scale launch.
Post-launch Wildfire will focus on seasonal content campaigns to promote unique shopping opportunities, while working closely with GoSend’s digital marketing agency to ensure key messages and content are consistent across all channels to optimise the user acquisition activity.
Rich Rodgers, CEO of GoSend commented: “The Wildfire team impressed me with their knowledge of our target consumer audience as well as their creative engagement strategy. The enthusiasm of the team was also infectious, their keenness not just to get results, but also to be ambassadors of the brand very much influenced the decision.”
Debby Penton, Deputy Managing Director of Wildfire also commented: “Shopping from overseas can often be prohibitive in terms of shipping costs. Any savings made often quickly get wiped out when delivery is added at the checkout. GoSend has established a slick and appealing service that will positively enhance the international online shopping experience and no doubt create intrigue with those keen to get their hands on products they cannot purchase in the UK.”