What if we scraped in at 150? Or didn’t make it in at all? There was some debate about entering the PR Week Top 150 PR Consultancies league table this year. 2009 was a tough year for Wildfire, but how tough was it for other agencies? Then again, you’ve got to be in it to win it! So enter we did.
And when the league table came out we were pretty chuffed to reach number 138. Not bad for a specialist PR shop in Surbiton, Surrey. Then we waited with baited breath for the tech league tables. We are, after all, a tech PR specialist. This is the one that really counts for us. And we were totally blown away to enter the Top 40 Tech Consultancies at 19th position.
Don’t get me wrong; it’s not that I don’t think we deserve it. We work bloody hard. We do a great job for our clients. We don’t want to be the biggest agency in the world. But we do want to be the best in our class. And we’ve invested a lot in that goal: getting the right people; doing the right training; embracing the changing PR landscape and getting excited about it, rather than sticking our heads in the sand. We might not be in the thick of Central London, but we are only 20 minutes away. Living the Good Life: lovely offices, leafy suburbs. But totally still in the game.
So now the challenge is to stay there. Improve our performance. Show everyone what we are made of. And there is only one way to do that. Continue to focus on doing the best possible job for Wildfire’s clients. Give them our best advice. Try new things. Work hard and have fun. And I, for one, can’t wait. Those of you that know me, or follow me on Twitter, will be aware the last few months have been a shocker with a slipped disk and spinal surgery. I’ve missed my team. I’ve missed being in the thick of it. But I’m totally on the mend and I have 100% faith in the brilliant team at Wildfire. Our time is now. And it’s going to be another great year for us. Watch this space….