I’m a late convert to Twitter. I love it, but, to be honest, it’s taken me a while to see the worth it.

Maybe this ain’t good to admit, particularly coming from a fairly young PR professional. We’re meant to be all ‘e-savvy’, right?

I do pretty well. Blogs, Facebook, audio/video campaigns online; I engage  with all of these on a regular basis. But a tool has to be useful. There’s no point just hopping on an e-bandwagon because it sounds good.

But in the last couple of weeks Twitter has returned dividends; alerting me to stories as they break, journalist-priorities, where people are…. Now I wouldn’t do without it. Twitter has also allowed me to vaguely stalk Stephen Fry, which is something I’ve always wanted to do. I still maintain that man should be Prime Minister, if only for his wholehearted embracing of new technology. Twitter has, thankfully, removed the need for inconvenient fence-scaling; cold waits outside front doors; theft of mail, etc. Its the 21st-century way to follow a celebrity obsessively.

Stephen recently waxed lyrical on the virtues of Twitter on the BBC News website. An interesting interview though, frankly, Stephen’s expression suggested the interviewer had just let one off. In front of the urbane Mr Fry. Shame on you.

Ironically for a feature that discusses the presence of other celebrities on Twitter, the main upshot of Stephen’s interview will probably be to add even more fans to the 50,000 already clinging to his underbelly.

Incidentally, it’s nice to see that the BBC is conscientiously finally starting to cut corners. That car-park interview will pay for some BBC executive’s lunch of caviar and sauteed bank notes.

Tweetdeck, which one of my colleagues recommended to me, seems to be a brilliant little tool for organising your Tweets into a manageable pile, though you may find it’s difficult to look away from. First lesson of PR: Not all news is important. Bear this in mind.