Tradeshift has hired tech PR agency EML Wildfire to build awareness of the start-up amongst the tech community and grow its user base.

The tech PR agency will work closely with the company’s marketing team based in Copenhagen and San Francisco to implement global tech PR campaigns that will resonate with key audiences.

Launched in May 2010, Tradeshift connects businesses on a secure online network to help them work collaboratively and manage tasks such as invoicing and cash flow. It already has 70,000 companies across 190 countries. Tradeshift recently received $17m in VC funding from ru-Net and Kite Ventures that values the company at $137m. EML Wildfire will run a series of B2B campaigns aimed at SME and enterprise audiences with a particular focus on social media and community building to support future investment and company growth.

Renette Youssef, Chief Marketing Officer at Tradeshift said: “EML Wildfire really stood out with ideas that we feel will propel us to new heights. The agency understands the way PR is changing and demonstrated both skill and expertise in devising an innovative programme that will allow us to make the most of all the channels at our disposal to build awareness of the brand and grow our user base.”

Debby Penton, Director at EML Wildfire said: “We have a wealth of experience working with start-up tech companies and always relish the opportunity to work with a business that is looking to disrupt its marketplace. The programme we have put together for Tradeshift really stretches the boundaries of what many in the PR industry are doing at the moment and we’re looking forward to developing campaigns that generate buzz and mindshare.”

EML Wildfire is a tech PR agency created following the merger of EML and Wildfire PR in May 2011 delivering consumer and business to business PR campaigns for technology brands. The agency has strong experience in the start-up technology space and has run tech PR campaigns for start-up brands including dotDigital, Elance, Movidius and Skrill.

You can follow the agency on Twitter or read latest thoughts and opinions on the agency’s tech PR blog.

Notes to editors

About EML Wildfire EML Wildfire is a brand new global technology PR agency born out of the merger between EML and Wildfire PR. Our expanded, purpose-built tech PR service offering ensures we create measurable success for tech brands in the digital age, by building integrated campaigns around our clients’ specific communications needs.

Our high impact consumer PR and business to business PR campaigns build market awareness, engage target audiences and drive sales for technology businesses across global markets.  We combine sector knowledge, international PR experience and market insights with traditional, social media PR anddigital PR skills, to position our clients for commercial success.

Follow us on Twitter or read latest thoughts and opinions on our tech PR blog.  

About Tradeshift

Tradeshift connects businesses on a secure online network to help them work collaboratively and manage tasks such as invoicing and cash flow. In the Tradeshift cloud, businesses create a network with their suppliers, customers and partners to streamline common business processes powered by the latest social technologies.

Launched in May 2010, Tradeshift already has 70,000 companies across 190 countries. Businesses on the Tradeshift platform include ASP NHS, the French Government, Kuehne+Nagel, TDC, DT Group and DSV. In 2010, Tradeshift was awarded Best Enterprise at The Techcrunch Europa awards and Most Innovative Solution by Financial-I. In 2011 the company was also highly commended for “Kicking ass globally” at the Techcrunch Europas.

Tradeshift Inc has offices in Copenhagen, London, San Francisco, Paris, Frankfurt and Amsterdam.

Tradeshift fundamentally shifts the way you do business. For more information, visit http://tradeshift.com/