The Sun website has leapfrogged both Guardian.co.uk and Telegraph.co.uk to top the monthly ABCe figures for the first time. The Sun received 27.3 million unique users during February, up about 25 per cent on January 09. Two million more than the Guardian.
The Guardian has put this down to a number of big stories for the outlet including the diagnosis of Jade Goody and the Alfie Patten exclusive.
The Sun’s editor Pete Picton argues that a combination of social media (using Digg buttons for example) combined with the site’s December redesign has improved usabilty and the popularity of the site.
As everyone knows, traffic isn’t everything online, but it certainly helps!