Self-proclaimed marketing-genius Marta Kagan, creator of the brilliant What the f**k is social media and Director of Marketing at Viximo has got the blogosphere chatting again after announcing her plan to blog about “those products/services/brands that agree to donate $100 to Doctors Without Borders.”
It’s an interesting one.
Marta believes that through her blog, she is giving brands access to her online communities on Linkedin, Twitter and Facebook:
“I will spend time getting to know your product/company, and thenâ€¦ Iâ€™ll blog about it. Iâ€™ll Tweet about it. Iâ€™ll share it with my friends on Facebook and LinkedIn. I might even send out a good ole fashioned email, if that sort of â€˜old schoolâ€™ communication is warranted.
“In other words, $100 ensures that conversations will be started. Theyâ€™ll travel. And in the meantime, youâ€™ll be making a tax-deductible contribution to an extremely worthy cause.”
At present the take-up has not been huge. BUT. It is a great example of how online marketing is developing and how getting online communities discussing a brand can be incredibly beneficial… IF YOU TARGET THE RIGHT COMMUNITY!
And that is the key. If your target audience matches the xx number of people in Marta’s community, then $100 is a drop in the ocean.