At a recent media event, Wildfire client Humax announced its new portal for on-demand TV content will arrive on its Freeview boxes in January 2011.
But they’re certainly not the only brand to be talking about ‘connected TV’.
Virgin Media will launch an upgraded video-on-demand service imminently, Playstation is adding ITV and Channel 4 shows to its on-demand line-up and the highly anticipated YouView service promises to combine the best of TV with internet content in 2011.
And I realised that I can’t remember a time when the pace of TV developments has been so rapid.
A TV is for life…
But it hasn’t always been like this. Following a radical move to colour in 1967, the TV sector was more than a little sedate for the next 30 odd years in comparison.
When it came to terrestrial TV, we were roughly on one big event per decade: the arrival of Channel 4 in 1982 (admittedly I wasn’t quite up to doing the conundrum back then), the launch of Five in the 90s, then Freeview in the 00’s.
All the while, my family had its reliable TV in the corner of the lounge, with its lovely wood veneer casing and a cathode ray tube that filled half the room. Arguments weren’t about the remote control, but who could be bothered to get off the sofa to move the volume slider. And we always had to allow half an hour before going out so Dad could get his head around programming the VHS.
But in 2010 the TV sector seems suddenly to be transforming at an incredible rate of knots and the public is facing an onslaught of acronyms to describe the new TV experience: VoD, HD, 3D, IPTV….
We’re only two years into the UK’s digital switchover and already it seems more than a little outdated. VHS is a distant memory, as pausing and recording TV becomes second nature. And it wasn’t long ago that everyone had started ooh-ing and ahh-ing over HD, only for the spotlight to turn on 3D just a year or so later.
Now, it’s all about connected TV and bringing a wealth of content into the living room through catch-up and on-demand services.
It’s an exciting proposition, but I have no doubt there will be a few challenges. A box under the TV makes sense to many of us, but plugging this into a home network? And can the nation’s broadband infrastructure really stand up to the prospect of live streaming?
I await the developments with anticipation. After all, we could be on the cusp of a digital TV revolution, the likes of which we haven’t seen since 1967…