I had a plan.

I was going to quadruple the number of visitors to our blog overnight by doing something like this…

Britney Spears
Facebook
How to get rich quick
British Airways
Heroes
Five day weather forecast

…and a few other words that I realised in hindsight might not be appropriate to link to my work blog.

…and THEN I was going to watch our blogstats blow through the roof.

Alright, in SEO (search engine optimisation) terms, it might not attract the kind of visitor that is necessarily interested in PR, or technology, but I thought of it more as an experiment, a modern day Pavlov’s dogs if you will. Give them the keywords and they will salivate. Or something like that.

Except, as is life, it’s not quite so simple as that.

Firstly, since SEO has become a serious business, it’s not so easy to get hold of the information on how to do this.

Secondly, and this is weird: We’ve got a blog posted that contains the word ‘myxomatosis’ and that gets LOADS of hits. Eh?

Which leads me neatly to point three: I don’t really know what I’m doing and I have a sneaky suspicion that there’s probably more to it than typing random words. (Then again, I also have a sneaky suspicion that it IS just a case of typing in random words.) The point is, I don’t know.

And lastly, apparently, it’s unethical. Apparently. Tsk.

So there we have it. Omnipotence in tatters, off I skulk. Experiment failed. Bamboozled.

But.

I will be back.