The woes for of the trade publishing world continue today with Data Strategy the latest publication to bite the dust. The marketing title, edited by David Reed, which covered everything you’d possibly need to know about data, has been ditched by Centaur media (as its rivals Haymarket were happy to report today!)
The monthly title will be absorbed into sister title Marketing Week from September. This follows a similar move that occurred back in 2009 for another of Centaur’s marketing titles – Precision Marketing.
Centaur, the publisher of magazines and websites such as Marketing Week, NMA, Precision Marketing (RIP), Design Week and Mad.co.uk, has been in trouble for some time, so the demise of Data Strategy is hardly surprising. I have no doubt that much of the useful content from this title will shift online (although whether Marketing Week will be able to adapt itself to cover more data related news is yet to be seen), but it is still sad to see the back of a title that, although niche, was always worth a read.
Anyone want to place a bet on which title will be next?