PR-driven account-based marketing to support sales
For many tech businesses, lead generation and direct comms with target buyers has more immediate value than the type of broader awareness building achieved through media relations and traditional PR. For this reason, account-based marketing (ABM) has rocketed in popularity in recent years.
But getting a measurable return on your ABM investment isn’t always easy. Success requires strategic smarts combined with dedicated time, resource and content.
By applying an ultra-targeted approach to Wildfire’s award-winning Think.Bold process we bring our PR nous to ABM, including target account selection, persona profiling, messaging, creative treatment, content creation, activation, and reporting.
Whether you’re a small, ambitious tech business or start-up looking to accelerate your growth or a larger enterprise looking to augment the efforts of your professional sales team we’re here to help.
From fully personalised and strategic one-to-one comms, one-to-few ABM-Lite programmes and broader lead-focussed sector marketing, Wildfire’s account-based PR engine combines strategic thinking and insight with bold execution to advance key account selling goals.