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Breakthrough technologies

Tech PR for disruptive start-ups

PR for tech start-ups and scale-ups

No matter the potential of their tech, new start-ups always struggle with the challenge of user adoption. Convincing people to trial your product — or better still, invest in its future — can feel like an impossible task.

Those few disruptive companies that break through do so on the basis of word of mouth and influencer advocacy. But how can you build a fan base when you are yet to make it as a recognisable brand?

We’ve helped many start-ups and scale-ups along this journey, building buzz through creative PR campaigns that help them take the leap from fledgling technology to trusted brand.

Want to know more about how we help disruptive start-ups? Check out our Bellabeat case study below:

IoT steals the show at MWC

A household name in the cloud, desktop and mobile handset space, Ubuntu, from open-source software giant Canonical, had big ambitions for the burgeoning IoT ecosystem.

Read the case study