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Will Seesmic Look bring Twitter to the masses?

Posted by Danny Whatmough on 21st January 2010

A brand new Twitter client launched today, claiming to bring Twitter to the masses. Seesmic Look comes from the French company Seesmic who already have a number of desktop and web clients to their name.

Seesmic Look is a Windows desktop client (Microsoft are partners in the venture, in the same week that a certain Mr Gates joined Twitter no less!) that is essentially a slimmed down version of a Twitter client. It looks great: really slick and very 2.0 but without any of the scary features and long, tedious setup you might find on the more serious Twitter clients.

Seesmic has also signed up a number of other partners all of whom can feature their Twitter account as a ‘channel’ on the application – these include a number of media companies – including the Huffington Post, Kodak, Red Bull, CNN Money, SOTS, and Time.

Having had a quick play with it, the software is certainly very impressive. It is easy to do a number of different tasks, but the functionality isn’t what you would expect from a traditional Twitter client so does take a bit of getting used to. However, for Twitter newbies, this won’t matter of course.

Getting the application to the masses will be more of a challenge for Seesmic, but as long as they can overcome this not insurmountable, but cumbersome obstacle – I’m sure Microsoft will help – there is no reason why Seesmic Look won’t do the business.