Technology PR agency Wildfire has been appointed by Vilicom — an innovative cellular and wireless engineering consultancy. Wildfire’s remit specifically covers raising the profile of Vilicom’s new Building Connections proposition.

Vilicom’s deep expertise in small-cell and wireless deployments makes it one of the strongest independent technology teams in the country. With many high profile deployments in UK and Ireland, the campaign is being developed to highlight Vilicom’s solution to the challenge of poor indoor mobile coverage – which today impacts businesses of all sizes.

Andrew Shephard, Director at Wildfire, commented: “Building Connections has huge potential to solve a growing headache for businesses – but realising that potential won’t be achieved through traditional telecoms channels. It means it’s a very different campaign compared to the typical brief in this sector, but one we are excited about executing.”

Seán Keating, CEO at Vilicom said: “We’ve set some ambitious targets for the UK business in the next two years, and the key to meeting those goals is getting businesses to be aware of what’s possible. Wildfire understands what we do and can re-focus how we promote it to be attractive to a largely non-technical audience.”