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The Journo Grill: Gabriella Griffith, Assistant Editor, LondonLovesBusiness

Posted by Vicki Eltis on 28th September 2012

This month we’re talking to Gabriella Griffith, assistant editor at LondonLovesBusiness.

1. Describe your typical working day.

I cycle in every morning arriving at around 9am. First things first, I get my cereal and tea hit in front of my computer. The first hour is spent catching up on emails and scouring the news to see what is happening.

We have a news meeting around 10am and discuss the important news that we need to cover and then story ideas that the editorial team have. Tasks are allocated to the team and we get our heads down and start writing. Emails and calls come in throughout the day and if something interesting comes up we work it into the schedule.

My work is quite varied – I might be working on a video package one day, an in-depth feature another or just doing quick news reports. Usually I leave around 6pm and head off into the rush hour traffic.

2. How important is social media in sourcing stories?

We constantly monitor Twitter to see what is going on. It’s certainly not our main source of stories but it occasionally throws something interesting our way. Facebook and LinkedIn are not as strong when it comes to discovering stories. Twitter is also great for getting general reaction to events, which we can then use.

3. What’s the best tech story you’ve ever read?

I love anything that highlights the strength of our tech start-up community when compared with other cities. Wired has done some very strong pieces pin-pointing our biggest rivals in terms of the technology community. Their “Europe’s Hottest Start-up Capitals” series was great.

We interview a lot of the companies in Silicon Roundabout to monitor the state of the scene as well as top investors. My interview with Sherry Coutu was quite illuminating in terms of our perceived lack of start-ups taking the leap and scaling up rather than selling out.

4. What would catch your eye in a PR pitch?

It’s all about the content. The team and I read all of the emails that come into us from PR companies and answer all calls so PRs already have our attention. If the story is suitable – we will run it. It certainly helps if the person pitching has thought about how the story is relevant to us specifically. Therefore if the angle is not immediately apparent, a PR can suggest relevant angles.

5. What’s the next big news in business tech?

I think we should all be watching to see if the Tech City Investment Organisation bears fruit. There has been a lot of criticism of it so far but it is about to appoint a new CEO so it will be interesting to see how things go.