I’m not sure what my favourite technology story was this week, I think the funky German electric bike, which you have to p-e-d-a-l comes close – especially the interview where the inventor claims the same theory could be applied to trucks, where lorry drivers would enjoy the exercise!

But the most surprising one for me was that no one had invented chocolate with a different melting point before. Not only will skiers and mountaineers be able to eat it without breaking teeth but chocolate lovers in warmer climates [underdeveloped markets] will be able to enjoy chocolate without the cost and eco-unfriedliness of refrigeration. Cunning.

So simple, why didn’t anyone think of it before – another example of recession driving innovation you say?

Contracting markets squeezing profit margins?

Oh – right.