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Posted by Darren Willsher on 31st August 2011

There have been a flurry of tweets and blogs from the tech press this morning, with an unfortunate PR agency receiving a fair amount of flack for trying to recall an emailed press release.

I’m sure I’m not the only one who, when you see an email attempting to recall another, goes straight to the original and inspects it in great detail to see what the cock-up could have possibly been. Often I would have only skim-read the original mail or, putting myself in the shoes of a busy journalist, possibly ignored it altogether.

So here’s an idea, the next time you need to send out a press release and you really want the press to notice, why not hit recall 10 minutes after? Or would this just be another feature ruined by over-keen PRs with inboxes doubled thanks to all the ‘recall’ notices?

Darren Willsher

Darren has been with Wildfire for six years and is one of the driving forces behind the agency’s telecoms and networking portfolio, with experience working on a range of international, multi-channel accounts including CSR, Picochip (now Mindspeed), Real Wireless, The Small Cell Forum, Samsung and Allied Telesis.