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5 steps to running a great product reviews programme

Posted by Ella Delancey on 2nd September 2014

Launching a new product is likely to involve putting the shiny bit of technology you’re launching into the hands of specialist reviewers. It’s worth the effort too.

EML Wildfire research has shown that expert product reviews heavily influence tech and gadget purchasing decisions; with 44% of consumers reading online reviews and 10% reading reviews in specialist magazines before putting their hands in their pocket.

However, running a successful reviews programme involves much more than sending products to the first person who asks for one. It’s a fine art that requires strategic planning and thorough preparation. So, without further ado, here are our top tips.

If you’d like to read more about conducting a great product reviews programme, you can read our full product reviews guide based on 15 years of experience.

Ella Delancey

A trained journalist, with a degree in English Language and Journalism from Kingston University, Ella began her career writing for local newspapers such as The River, followed by several internships within the media industry, including stints in fashion PR and social media agencies. These experiences fuelled her transition from journalism to PR, allowing Ella to combine her writing and creative skills with a deeply instilled ‘news sense’ to ensure she maximises coverage for her clients at every opportunity.