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How real tech innovation makes PR easier

Posted by Sanjay Dove on 4th November 2014

A couple of weeks ago I went to a restaurant that, hands down, is the coolest restaurant I’ve ever been to. If you’ve ever been to Inamo in Soho, London, you’ll know exactly what I’m talking about.

The reason Inamo is such a fantastic restaurant is because it sticks two fingers up at the traditional — and perhaps slightly antiquated — dining experience, and embraces the delights of technology in a wonderfully innovative way. Introducing the interactive table…

Using the mousepad in the corner of the table, one can:

  • Browse the menu
  • Order food and drinks as and when you want
  • Play games like battleships with the person opposite you
  • Get a view of the kitchen from the “kitchen cam”
  • Buy merchandise
  • Change the projected-image tablecloth
  • Call over the waiter
  • Order your bill at the end

It really was a lot of fun playing around the table’s features. And the first thing I wanted to do after the meal was tell as many people as possible about the experience, whether that was via social media, face-to-face conversations, WhatsApp, megaphone on street corners…

It just goes to show how easy PR can be when you’ve got a great idea and you run with it. Thanks to Inamo’s innovative tables, the restaurant has garnered more than 6,500 Facebook fans and 2,500 Twitter followers to keep in touch with. So, if you’ve got an idea on how to do things differently (and hopefully better), people will naturally want to spread your message for you, seek you out on social media, and the PR almost takes care of itself.

Sanjay Dove

A senior account manager at Wildfire, Sanjay has extensive experience with executing campaigns for brands in the IT, cybersecurity, marketing tech, semiconductor and consumer tech industries — with notable clients including Acquia, RepKnight and Samsung. He is equally at home working with small startups to build their brand awareness and credibility, and working with the big tech brands to manage their reputation within their given industries. Sanjay joined the agency in October 2014 after working for a couple of years in technology copywriting and sports PR. An English Language graduate from the University of Manchester, and a Journalism postgraduate from the University of Salford, Sanjay confesses to being a bit of a grammar nerd. While away from the office, he enjoys playing cricket, watching Chelsea play football, listening to jazz, and playing the piano and the drums. But not all at the same time. Obviously.