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Plexus hires technology PR specialist EML Wildfire

Posted by admin on 19th December 2011

Plexus Corp. (NASDAQ: PLXS), the product realisation company, has selected tech PR agency EML Wildfire to increase awareness of its capabilities in the United Kingdom with original equipment manufacturers.   The informational campaign will highlight Plexus? proven track record in providing end to end services for mid-low volume, high complexity products through a targeted PR campaign.

Plexus’ customers include over 130 branded companies in medical, industrial/commercial, defence/security/aerospace and networking/communications market sectors and the campaign will target these key sectors through a programme of partnership announcements, a schedule of news releases, technical articles and customer case studies.

Steve Frisch, Plexus’ Regional President – EMEA, comments: “The key focus of our activity is to showcase Plexus’ customer centric end-to-end service. We work with our customers as a single, accountable partner and provide expert support at every stage of a product’s life cycle. The team at EML Wildfire understands our objectives and has the relevant experience, insight into our market sectors, well established media contacts, and the proactive drive to make our campaign a success.”

EML Wildfire director, Andrew Shephard, says: “Product development, manufacturing and aftermarket servicing is an increasingly fast paced market and Plexus is driving new innovations with an impressive portfolio of established brands across a number of established sectors. EML Wildfire has created a schedule of activity which will considerably raise Plexus’ profile with target media, thought leaders and influencers in the electronics space with the overall aim of developing Plexus’ customer base in the UK.”

About EML Wildfire EML Wildfire is an independent UK-based B2B and consumer tech PR agency with a track record of campaigns across the UK, Europe, the USA and Asia. Our expertise covers the enterprise, communications, electronics, design services, cleantech, digital and semiconductor technology sectors.

We combine traditional media relations with social media skills and marketing expertise, offering results-driven, measurable PR programmes that build market authority, engage target audiences and create sales opportunities across multiple channels.

We are headquartered in South West London on the banks of the River Thames with a presence in Cambridge, the UK’s technology heartland.  

About Plexus Corp. – The Product Realization Company Plexus ( delivers optimised Product Realization solutions through a unique Product Realization Value Stream service model.  This customer-focused services model seamlessly integrates innovative product conceptualisation, design, commercialisation, manufacturing, fulfilment and sustaining services to deliver comprehensive end-to-end solutions for customers in the Americas, European and Asia-Pacific regions.   Plexus is the industry leader in servicing mid-to-low volume, higher complexity customer programmes characterised by unique flexibility, technology, quality and regulatory requirements.  Award-winning customer service is provided to over 130 branded product companies in the Networking/Communications, Medical, Industrial/Commercial and Defence/Security/Aerospace market sectors.


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