London, UK, 2nd November 2016: MHR Analytics, the leading provider of business analytics solutions, has appointed Wildfire to deliver an integrated PR campaign that supports a wider marketing push into multiple market sectors to attract new prospects and drive lead generation.
MHR Analytics is the business analytics division of MHR, an established supplier of software and services for talent management, HR, payroll and analytics, which currently supports over 10% of the UK workforce. The MHR Analytics venture has grown rapidly since its launch two years ago, meeting a growing market need for business intelligence acumen.
The project will see Wildfire working closely with MHR Analytics on content creation and campaign strategy, as well as media and influencer relations, to support a big marketing push to expand MHR Analytics’ market base across a diverse range of vertical sectors.
Nick Felton, Director of MHR Analytics, commented: “Throughout the pitch process Wildfire demonstrated proactivity and impressed us with their ability to get under the skin of our business and understand our commercial objectives. The agency’s integrated content approach, creative thinking and clear understanding of our sector were key reasons for appointing the team.”
Lorraine Jenkins, Director at Wildfire, commented: “Generating value from data is now a huge organisational challenge, but business data only becomes intelligence when it delivers real operational performance improvements or competitive edge. MHR Analytics has both the business acumen and technology solutions to take its customers on a data journey that delivers real bottom-line benefits from their data. We’re looking forward to working closely with the MHR Analytics team to help them achieve their business objectives.”