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LMG out to shake up the smart building market with Wildfire

Posted by Paula Fifield on 4th August 2020

LMG, a building technology services provider, has appointed Wildfire to lead an integrated content and B2B influencer campaign targeting key ‘smart building’ stakeholders in the property development, construction and facilities management sectors.

LMG has been working with Wildfire to create new brand positioning and messaging around LMG’s unique portfolio of smart building solutions and services that offer a completely new, seamless approach to designing, building and managing contemporary real estate, across office buildings, hotels, homes and data centres.

Following the successful completion of that initial project, Wildfire has now been retained to activate ongoing PR and marketing campaigns designed to raise awareness of and interest in LMG’s converged technology services and also fuel lead generation activities.

Mike Hook, Director of Sales & Design at LMG, commented: “Although LMG has been around for 30 years, we are today in the process of completely redefining the building technology market with a fresh vision for how we can truly deliver on the promise of smart buildings.

“Since our first conversation with Wildfire, the team has completely understood and bought into the vision and ambition we have as a company. Their enthusiasm for the task, ability to think strategically and commitment to deliver bold campaigns shone through and the appointment of Wildfire will be crucial to elevating and changing perceptions of our brand among our audiences.”

Chris King, Agency Development Director at Wildfire said: “Straight away we saw that the brief from LMG was something we could really sink our teeth into. We absolutely share LMG’s ambition to create something different that will cut through the hype that surrounds smart buildings and to give LMG’s opinions and spokespeople the platform they deserve.”


Paula Fifield

Paula began working with the agency in 2007 as Business Development Director and was appointed as a board director in 2011. Prior to Wildfire, Paula worked at Sun Microsystems, Orange and Morse Group in a range of marketing, customer relationship management and business development roles.