With the credit crunch really making waves this week, FT.com must be hoping that the bad news continues to roll in after revealing that page views on Thursday were up a staggering 300% on this time last year, and unique users up 250%.
FT.com’s MD, Rob Grimshaw was careful in his response:
“It’s very, very gratifying to us that although a lot of things going on in the financial market are very worrying, people turn to the FT brand when they really need to know what’s happening in the global economy.”
Nicely handled!